WHEN ANALYSTS GO APE

There’s a bit of madness in retail marketers’ chase for numerical fortification: A desire to build arguments as impenetrable as Kevlar and as logical as an anal retentive Vulcan. This breakneck chase for certainly presumes that with an infinite data set, sharper algorithms, and predicative analytics, we can totally crack consumer behavior and drive retailContinue reading “WHEN ANALYSTS GO APE”